ExpatDen
ExpatDen had outgrown its blog-like identity. ACZ Fold helped turn it into a more credible, scalable platform for trusted guidance, services and tools for people living abroad.
- Logo & brand identity
- UX & information architecture
- Responsive web design
- Design system & components
- Interactive prototyping
- Developer handoff
THE BRIEF
Rebuild ExpatDen from the ground up with a new logo, visual identity and responsive WordPress experience that could support in-depth editorial content, insurance services, tools and premium features within one coherent system.
UNFOLDING THE CHALLENGE
ExpatDen covered a broad range of practical topics, but still felt like one of many content sites. The challenge was to build more authority and credibility without losing the approachable personality behind the brand.
FOLDED INTO A SOLUTION
ACZ Fold created the new logo and brand identity, then built a responsive UX/UI system spanning key editorial, insurance and premium experiences, with reusable components prepared for development.
