BridgeCross
What began as a standalone logo project grew into a broader agency partnership. ACZ Fold shaped the identity and website for Bridgecross, a Swiss company connecting business owners with the next generation of entrepreneurs.
- Logo & visual identity
- White-label website audit & strategic recommendations
- UX & content hierarchy
- Responsive web design
- Art direction
- Motion & interaction design
THE BRIEF
Create an identity that could feel serious and trustworthy without making business succession feel cold or corporate, then extend that direction into a new website for Bridgecross and its two distinct audiences.
UNFOLDING THE CHALLENGE
Bridgecross needed to speak to both owners handing over their life’s work and entrepreneurs ready to take it forward. The challenge was to combine trust and discretion with a more positive, approachable view of succession.
FOLDED INTO A SOLUTION
ACZ Fold created the new logo and visual direction, then delivered a white-label website audit and strategic recommendations. That work evolved into a full redesign bringing the company’s model and two audience journeys into one clear experience.
